Another stop our road trip from Ohio to Boston was to visit White Flower Farm in Morris, CT. We met with Elliot Wadsorth and he gave us a tour of the gardens and greenhouses. When we told family, friends and clients from Ohio to Connecticut about our planned stop, they all knew of White Flower Farm which showcases just how many gardeners White Flower Farm has touched.
One of the first areas we walked was the Lloyd Border, named after the late Christopher Lloyd, famed for his creation of Great Dixter in the United Kingdom. The border at White Flower Farm was designed by Fergus Garrett, the head gardener at Great Dixter, with the planting starting in 2011. The border is 20 feet deep and runs 280 feet long backed by a hedge European Beech and edge by a slate walkway. As you walk down the border, the mood, colors and textures constantly changes and you experience and walking back in the other direction gives a completely different experience.
Here are a few close-ups of the border. Focusing on individual groupings allows you to see how different foliage and flower textures play with one another. We visited at the very end of July, but walking this border through the different months you will have a completely different experience of how all the plants play together.
Another area of the farm to view the use of perennials is in the Moon Garden, featuring a collection of all white blooming plants. This border looked particularly breathtaking while on our walk with the moody overcast sky.
I need to also share this photo of the amazing garden shed at White Flower Farm. Love the mix of the solid and vented portions, moss growing on the roof, tapering stone wall and the ferns nestled at the foundation.
I cannot believe how much inspiration we found on this one trip to the East Coast. Still have all the gardens we visited with APLD to share, just need to find time to organize all the photos.
Last week we returned from a 10 day, 1,600 miles and 30 hours of diving trip out to the East Coast for the Association of Professional Landscape Designers (APLD) conference in Boston. We decided to drive out and tack a few days on the front and back to visit family, take the kids to New York City and visit Niagara Falls with the flexibility to make additional stops as we wished. We included in our itinerary a stop at Terrain in Westport, Ct. I have visited the Pennsylvania location during the fall when the store was between fall and holiday, but was excited to see their merchandising prowess during the summer’s abundance of plants. We visited on a Tuesday when the store opened, so had the ability to explore and photograph with little disruption.
You get the sense the store is set up more for the “do it for me” clientele than the home gardener, but there are great ideas for any gardening retailer for merchandising techniques. Throughout all areas there completed grab and go containers or examples for shoppers to request the same combo to take home.
CREATE COLLECTIONS. Terrain took advantage of “end-cap” displays similar to grocery stores in the rows of plants. They used it as an area to highlight different planting combinations, not just related to a specific species.
GOING VERTICAL. The play on height was used throughout the outdoor area. Very few products were placed on the ground, with most placed on tiered displays. The height brought plants closer to eye level and allowed more variety to be seen at one time. It also helped create gardening rooms and intimacy to the shopping experience.
CROSS-MERCHANDISE. Another key element was the cross-merchandising of containers with plant material and furniture. There were specific areas dedicated to containers, but in almost all plant areas, empty and planted containers were also merchandised.
VINTAGE & FOUND ITEMS: The display antiques synonymous with Anthropologie stores are also included through out the space. I was hoping for a bit more selection of the one-off items. They are still mainly used as visual props, however the best store for merchandising and selling antique items is Detroit Garden Works.